In 2022 the brazilian brand Ragazzo redone its branding, including menu overhaul. The FutureBrand agency played a crucial role in redefining the identity, giving rise to the Novo Ragazzo.
As an Art Assistant at Media.Monks agency, I was part of the creative team entrusted with bringing this new era
to life through the Novo Ragazzo campaign. Collaborating with my colleagues, I played a key role in creating
a 30-second film, intended for television and YouTube broadcast.
to life through the Novo Ragazzo campaign. Collaborating with my colleagues, I played a key role in creating
a 30-second film, intended for television and YouTube broadcast.
Client: Ragazzo
Agency: Media.Monks
Creative Director: Paulo Asano
Sr. Art Director: Lucas Passamai
Sr. Copywriter: João Nunes
Art Assistant: Vitória Morais
Motion: Hitamara Tamizou
Agency: Media.Monks
Creative Director: Paulo Asano
Sr. Art Director: Lucas Passamai
Sr. Copywriter: João Nunes
Art Assistant: Vitória Morais
Motion: Hitamara Tamizou
CONCEPT / SCRIPT
Visual ref
Script 30"/ 15"
Script 6"
Storyboard
Illustrated by Media.Monks
Final result
Graphic materials
Menu
In total, there were +1000 unfolding items, including motion pieces.
The entire project was carried out in collaboration with the Ragazzo/Habib's team.
Many individuals contributed to the success of this campaign.
Thanks for watching! :)
